• Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Roger Hyttinen | Author

YA & Paranormal Author

  • My Stories
    • Adult
    • Young Adult
  • Newsletter
  • All Books
  • About Roger
    • Contact
    • About Me
  • Blog
    • Blog
    • Blog Index
You are here: Home / Television / On Customer Churn

On Customer Churn

April 5, 2022 by Roger Hyttinen Leave a Comment

Couple Watching TV

I read an interesting report about a topic I’ve written about a couple of times on the blog, especially in regards to cutting down the number of streaming services to which I’m subscribed. And that is: Customer Churn. I didn’t even know there was a name for this.

Customer Churn is when people subscribe to a streaming service such as Netflix, AppleTV+, or Hulu, watch the content they want to see, and then, when they’re done, ditch the service and move on to the next service. As I’ve mentioned in previous posts, I’m guilty of doing this. When there are several shows I want to see on a service, I’ll subscribe to that service for a month or two, binge-watch the shows and then cancel my subscription. In fact, I just canceled my Disney+ subscription because I’d finished the show/films I wanted to see there for the time being.

Apparently, the streaming companies loathe this practice, especially given that in the United States, customer churn rate is about 37%, which is a lot higher than I thought. I found it also interesting that half of Gen Z and Millennials report that they had switched streaming services over the past six months.

From what I could gather, people who are more comfortable with technology are more apt to engage in churn — this is to say, people who are tech-savvy enough to hop online, log in to their account, and cancel their subscription as compared to someone who is elderly or non-tech savvy and may find that whole process too daunting.

man looking at receipt

Another reason for churn is cost, which is certainly the case for me. I couldn’t afford to subscribe to every streaming service out there and pay their sometimes rather high monthly fee. The high monthly payment is the reason I dumped cable so long ago. It also makes little sense for me to watch a series for a month or two while paying for other streaming services that I’m not watching.

Streamer services are desperate to keep customers on their books while more and more customers are engaging in churning. The companies may just have to get used to the fact that people are going to watch a show and then, when finished, cancel their subscription until a new show or new season arrives. I suppose an alternative would be to stop offering monthly subscriptions and only provide yearly ones. If this ever happened with any of my streaming services, I would probably just cancel them entirely. Then, if there were anything I really wanted/needed to watch, I’d simply rent it on AppleTV or Amazon Prime Video.

I think if the streaming services want to minimize churn, they’ll have to put out regular, more engaging content to keep people engaged. For example, one service I tend to keep all year long (at least for the moment) is HBO Max. This is because they’ve been featuring a steady flow of new films and shows each month. For a while, they even showed first-run movies at the same time they were hitting the theaters. So I’ll probably be sticking with them for the time being.

So if you’ve decided to engage in this customer churning practice, know that you probably won’t be seen favorably by the streaming service. But perhaps they just have to get used to the fact that people are no longer happy paying for a year-round subscription, especially if they’re only watching content for a month or two.

How about you? Are you a “churner”?

Related posts:

  1. Altered Carbon Netflix series – off to a great start

Filed Under: Television

  • Facebook
  • Google+
  • RSS
  • Twitter

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Join my Newsletter

Click to subscribe to my Newsletter!

Please Note:

Any links to Amazon, Apple or The Book Depository on this site are affiliate links, meaning if you purchase anything via the links, I receive a small commission.  Note that I only review items that I’ve personally used and enjoyed, and all reviews are my own opinion.

Currently Reading: The Hidden Palace

Categories

  • Blogging
  • Book Reviews
  • Book Updates
  • Books and Reading
  • Books I Read (by month)
  • BookTube
  • Entrepreneurship
  • Gadgets
  • Journaling
  • Movie Reviews
  • Musings
  • My Novels
  • Personal
  • Personal Growth
  • Photography
  • Productivity
  • Read-a-longs
  • Security & Privacy
  • Tech Stuff
  • Television
  • Travel
  • Uncategorized
  • Up to Speed Guides
  • Weekly Roundup
  • Wordless Wednesday
  • Writing

Recent Posts

  • Goodreads Giveaway for Keeping Corey
  • Keeping Corey is Available for Preorder!
  • My Newest Book is Live
  • Weekly Roundup – April 23, 2022
  • Roger’s Weekly Roundup for April 16, 2022
  • Weekly Roundup for April 9, 2022
  • Paper Journaling vs. Digital Journaling
  • Wordless Wednesday – Walking up a Mountain
  • On Customer Churn
  • 10 Great Books I Read in 2021
  • My struggles to become a morning person
  • Weekly Roundup – April 2, 2022
  • Goodbye Field Notes (for now)

Footer

THANK YOU FOR VISITING MY SITE!

I hope you found it somewhat interesting.  Have a question?  Feel free to contact me.

Click to join my Newsletter!

Connect with me!

  • Facebook
  • Instagram
  • RSS
  • Twitter

Looking for something specific?

Copyright © 2023 Roger Hyttinen | All Rights Reserved | Blog | About | Books | Join My Newsletter! |